Luanda – Good practices and the history of 44 Angolan brands will begin to be broadcast on “Radio Mais” from the 26th of this month, through content called “One brand per day”, which will be broadcast from Monday to Friday at 6 pm, according to the broadcasting service content director, Silas Silvestre.
The official who was speaking during a press conference on the presentation of the content on Tuesday in Luanda, stated that the programme will enhance brands.
In turn, Premier Bet's commercial director, Fernando Neto, highlighted that the programme, which has the support of his companies, will highlight brands that carry out works or social projects with great impact.
For the Superbrands project manager, Nancy Oliveira, the programme will bring different stories related to a brand every day.
The “One brand per day” content appears to promote initiatives that allow the creation of goodwill and proximity between brands and their radio listeners.
With this, the objective is to disclose details and curiosities about the most intimate universe of the brands, showing what is behind the brands and what impact brings to the public. HM/QCB/MRA/DOJ
