Luanda - The Bank of Commerce and Industry (BCI) on Thursday, in Luanda, presented the musicians Puto Português and Nsoki Neto, as new ambassadors of this private Angolan financial institution.
After signing the contracts with the two national artists, the administrator for BCI's commercial area, Jardel Duarte, said that the purpose of the initiative is to establish a dynamic of direct and assertive communication with current and potential customers, as well as partners.
He also stated that the action aims to reach any citizen who wants to know, in a practical way, all the products that the BCI brand offers.
Jardel Duarte also said that the next step has to do with updating the brand.
In turn, artist Nsoki Neto said that the biggest challenge of representing the BCI brand will be to bring it closer to customers and seek to attract new partners.
For you, art, in particular music, plays a very important role in this regard, putting some people on alert with messages about the products offered.
Already a musician, Lino Cerqueira Fialho 'Puto Português' assured that he is ready to be part of the great BCI family, raising the good name of his brand.ANM/ART/MRA/DOJ
